MGM LINKS WITH GILLETTE FOR NEW '007' TITLE

SANTA MONICA, Calif. -- In a first-time partnership, MGM/ UA Home Entertainment will cross-promote the Oct. 29 sell-through repricing of "GoldenEye" with Gillette Sensor Razors. ign for the title will include a $2 million advertising buy.In the Gillette cross-promotion, consumers who buy "GoldenEye" and a Gillette Sensor Excel or Sensor razor will be eligible for a $5 mail-in rebate. MGM/UA will offer

SANTA MONICA, Calif. -- In a first-time partnership, MGM/ UA Home Entertainment will cross-promote the Oct. 29 sell-through repricing of "GoldenEye" with Gillette Sensor Razors.

ign for the title will include a $2 million advertising buy.

In the Gillette cross-promotion, consumers who buy "GoldenEye" and a Gillette Sensor Excel or Sensor razor will be eligible for a $5 mail-in rebate. MGM/UA will offer a second $5 rebate to consumers who purchase "GoldenEye" and one of 12 other MGM/UA and Warner Home Video titles.

These titles are "Twister," "Leaving Las Vegas," "Get Shorty," "Grumpier Old Men," "The Bridges of Madison County," "Under Siege 2: Dark Territory," "Lord of Illusions," "Assassins," "Fair Game," "Copy Cat," "Heat" and "Something to Talk About."