Naturally Better

Retailers have answered the call to environmental waste challenges with innovative paper product offerings. According to the 2008 Household Paper Products report from Mintel, Chicago, these new products include: Whole Foods Market's 365 brand 100% Recycled Facial Tissue, which is promoted as soft and absorbent. Whole Foods' 365 brand Paper Towels, made with 100% recycled paper. The product has been

Retailers have answered the call to environmental waste challenges with innovative paper product offerings. According to the 2008 Household Paper Products report from Mintel, Chicago, these new products include:

  • Whole Foods Market's 365 brand 100% Recycled Facial Tissue, which is promoted as soft and absorbent.
  • Whole Foods' 365 brand Paper Towels, made with 100% recycled paper. The product has been whitened without using chlorine bleach.
  • Giant Eagle's Nature's Basket Paper Towels, made of 100% recycled content.
  • Shaw's Soft Choice Ultra Double Toilet Rolls. They are said to be safe for use with all septic, sewer and low-flush water-saving toilet systems.