NEWS ROUNDUP

Oatmeal Offers Treasure Huntstant oatmeal product from the Quaker Oats Co. here, Treasure Hunt, hit grocers' shelves recently to coincide with the back-to-school season.Consisting of an apple-cinnamon flavor, the product includes mini-treasure chests and secret golden keys that "melt" to reveal green emeralds, red rubies and gold coins inside.Treasure Hunt is supported by a multimillion dollar integrated

Oatmeal Offers Treasure Hunt

stant oatmeal product from the Quaker Oats Co. here, Treasure Hunt, hit grocers' shelves recently to coincide with the back-to-school season.

Consisting of an apple-cinnamon flavor, the product includes mini-treasure chests and secret golden keys that "melt" to reveal green emeralds, red rubies and gold coins inside.

Treasure Hunt is supported by a multimillion dollar integrated marketing campaign, including a television commercial targeting kids and an extensive print campaign directed at moms.

To build trial and awareness, approximately 3 million packets will be distributed via in-pack samples, in-school open house samples and in-market sampling.

Tuna Salad Made Easier With New Kits

SAN DIEGO, Calif. -- Retailers including Kroger, Albertson's, Safeway, Food Lion, Shop Rite, H.E. Butt and Schnucks have begun to carry Chicken of the Sea's new tuna salad kit.

The product offers consumers no-drain tuna in a vacuum-packed foil pouch, a proprietary blend of flavored mayonnaise or salad dressing and dry seasoning.

The kit is available in four varieties: salad dressing and sweet pickle relish, savory smoked flavored, mayonnaise and onion and reduced fat mayonnaise. No refrigeration is needed and suggested retail price is $2.79 per kit.

Peanuts Adorn Jelly Jars

CONCORD, Mass. -- The latest collectible tumblers from Welch's feature the Peanuts gang on special 10-ounce glasses of the manufacturer's grape jelly, grape jam and strawberry spread.

Seven classic scenes from the popular comic strip sketched by the late Charles M. Schultz are featured. The glasses have been promoted through a national full-page FSI with coupon and advertising on the Peanuts Web site, located at www.snoopy.com

Chocolate for Breakfast

BATTLE CREEK, Mich. -- Chocolate lovers can now wake up with the new Kellogg's Pop-Tarts Chocolate Chip toaster pastries.

The new Pop Tarts contain fudge filling surrounded by a chocolate chip cookie crust and topped with a drizzle of chocolate frosting.

This is the first new all-family Pop-Tarts product in nearly 10 years.

Available in supermarkets worldwide, each eight-count box has a suggested retail price of $1.79.