NEWS ROUNDUP

Earth's Best Adds Productsrth's Best, a leading brand of all-natural baby food marketed by Hain Food Group here, has added teething biscuits and whole-grain oatmeal cereal to its all-organic line.The teething biscuits are available in Original and Wheat Free versions, and are packaged in individual packages of two, six to a box. Suggested retail price is $2.39 for 4.9 ounces of biscuits. They start

Earth's Best Adds Products

rth's Best, a leading brand of all-natural baby food marketed by Hain Food Group here, has added teething biscuits and whole-grain oatmeal cereal to its all-organic line.

The teething biscuits are available in Original and Wheat Free versions, and are packaged in individual packages of two, six to a box. Suggested retail price is $2.39 for 4.9 ounces of biscuits. They start shipping this month.

Whole Grain Oatmeal Cereal is a new addition to the Earth's Best line of multigrain cereals. It is certified 100% organic and is iron fortified. Suggested retail price is $2.99 for 8 ounces; shipping will start next month.

Rockline Introduces Wipes Line

SHEBOYGAN, Wis. -- Rockline Industries here has introduced All-Purpose Wipes for infants.

The new wipes are designed to be larger, more convenient and more durable than the average baby wipe, and applicable to a multitude of uses. The wipes are made of a cloth-like material that won't tear but is still soft enough to use for personal hygiene. The 7.9-inch by 10.4-inch wipes are larger than a standard wipe. They are coated with an alcohol-free formula containing aloe and a fresh scent, which makes them appropriate for adult or kids' cleanup.

Available in Rockline's Fresh N'Up brand or in private label, All-Purpose Wipes come in a 45-count premium pop-up tub. They will be marketed near incontinence products, the company said.

Sassy Produces New Toys

KENTWOOD, Ill. -- Sassy here, a manufacturer of infant-development toys and products, introduced six new baby toys this summer. The six new products are Busy Bead Bird, Smiley Space Face Rattle, Ridges and Ribbons Rattle, Link-A-Lots, Funny Honey Bee and the Tote and Tinker Activity Center.

Each item has been designed by child-development experts to stimulate baby's senses with sights, sounds, patterns and textures that invite curiosity. The products contain parts that move, bend, spin, squish and roll.

With suggested retail prices ranging from $5.49 to $9.99, the new toys are aimed at babies, in various stages of development, who are under two years of age.

Lance Offers New Flavors

CHARLOTTE, N.C. -- Lance Inc. here, a manufacturer of sandwich crackers, has introduced two new flavors in its Kid's Pack line: grilled cheese and pizza.

Both the grilled cheese and pizza flavors are targeted at the six- to 12-year-old age group and are currently being distributed throughout the South, East and Midwest, where Lance products are sold. They come in four-packs and, as an added bonus, two tattoos are included. The line also includes peanut butter on "toastchee" crackers. Suggested retail price for an eight-count pack of four wrapped crackers is $1.39.

"Pizza and grilled cheese are among kid's favorite foods, and those flavors translate extremely well to sandwich crackers," said Greg Venner, Lance's vice president of marketing. "Our research confirms pizza and grilled cheese sandwich crackers as great kid-targeted products."