NEWS ROUNDUP

Milk Ads Shaking Up Sales e "Got Milk?" campaign has officially earned its weight in advertising dollars, according to a statement by the California Milk Processor Board."According to national sales tracking data, sales in California began to surge in February and have been extremely strong ever since, averaging 4.5% higher from January through May 1996 than for the same period in 1995," said Executive

Milk Ads Shaking Up Sales

e "Got Milk?" campaign has officially earned its weight in advertising dollars, according to a statement by the California Milk Processor Board.

"According to national sales tracking data, sales in California began to surge in February and have been extremely strong ever since, averaging 4.5% higher from January through May 1996 than for the same period in 1995," said Executive Director Jeff Manning, in a statement.

"With April 1996 levels reaching as high as 9.5% more than April 1995, we are very optimistic about the rest of the year."

The statement also noted that since the launch of the campaign in 1993, the decreasing trend in milk consumption has reversed.

"This reversal proves that milk can successfully compete with the Cokes, Snapples and Gatorades of the world," added Manning.

Beef Prices Show Rise: Survey

CHICAGO -- Retail beef prices showed some improvement last month, according to the National Cattlemen's Beef Association here.

In its monthly survey of supermarkets in 19 cities, NCBA recorded an average price for six different cuts at $2.97 per pound in July, compared to $2.93 in June and $3.10 last year at the same time. This was the first increase in several months, the association noted, but it was still among the lowest on record.

The increase was in large part attributed to increases in the average t-bone and sirloin prices. Featuring of these two cuts was down slightly because of a slowdown in promotions after Independence Day, the association said.

Average per-pound prices for each of the six cuts were: regular ground beef, $1.44; lean ground beef, $1.89; boneless chuck roll roast, $2.16; boneless round steak, $2.83; boneless top sirloin steak, $3.72; and t-bone steak, $5.80.

NCBA also reported that production of beef has slowed slightly, while wholesale beef prices have increased.

Medford Wins Campaign Award

CHESTER, Pa. -- Medford Foods here won Best of Show for a new product introduction for its Phillie Phanatic Franks, at the annual MCAN Creative '96 conference last month.

The MCAN -- Marketing Communication Agency Network -- award was for overall creativity and effectiveness of a campaign in more than one media. Medford's campaign to introduce Phillie Phanatic Franks consisted of print, outdoor, point-of-sale, television and freestanding insert advertising, as well as public relations and direct mail.

Medford's agency for the campaign was B&G Marketing Services of Lancaster, Pa. The hot dogs are served in all major sports arenas and entertainment complexes in the Philadelphia area, as well as in branded form from supermarket meat departments. Medford Foods is owned by Hatfield Quality Meats, Hatfield, Pa.