SEASONAL PROMOTION FROM CANADA DRY
brand of Dr. Pepper/Seven Up here, is teaming up with Eddie Bauer for the "Enjoy the Season With Canada Dry" promotion, which kicks off this month and runs through December.
A game will be featured under the cap of two-liter bottles of Canada Dry and Diet Canada Dry. Consumers can win up to 25 $1,000 Eddie Bauer shopping sprees, 100 $100 Eddie Bauer gift certificates and 5,000 $50 gift certificates.
The Canada Dry promotion will be supported by point-of-sale materials including neckhangers, pole signs and shelf talkers.
Seven Up & Keebler Offer Up Ski Home to Winners
PLANO, Texas -- Seven Up here will be partnering with Keebler to bring consumers value-added snacking for the holiday season. This winter, one lucky consumer can celebrate by buying a new ski home with $150,000 from Keebler, Cheez-It and Seven Up. A double-page freestanding insert with a coupon that will also serve as an automatic sweepstakes entry will be delivered via national newspaper distribution.
Two instantly redeemable tear pad coupons found at store displays will also serve as automatic entries. The November coupon features a free two-liter bottle of 7-Up when consumers buy one Keebler product and one Cheez-It product.
In addition to the ski home grand prize awarded as $150,000 cash, 10 consumers will win a ski trip awarded as $3,000 cash. Also, 100 consumers will win sporting goods awarded as $100 cash and 1,000 winners will receive free Keebler or Cheez-It products.
Sparkling Wines Bring Fruity Flavor to Shelves
CANANDAIGUA, N.Y. -- Canandaigua Wine Co. here is launching Motif sparkling wines, a less formal alternative to champagne, this season. Motif will be available in three styles: Motif Touch of Raspberry, Motif Touch of Peach and Motif Classic.
Motif's national advertising campaign is scheduled to reach 89% of women ages 25 to 39 an average of 5.7 times. Motif ads will run from Dec. 13 to 31 when 25% of annual volume is sold. The schedule includes daytime and late night television, cable stations and syndicated programming.
At retail locations, Motif's packaging and point-of-sale items will catch consumers' attention with colorful labels reflecting the appeal of fruity flavors for Motif Touch of Raspberry and Motif Touch of Peach. Motif Classic sparkling wine, without the hint of fruit, sports a label representing a clean, fresh feel. Cold box decals will encourage out-of-section impulse purchases.