NEWS ROUNDUP

SFS '97 to Open With BreakfastSuper Floral Show, to be held here this June, will open with a special "Breakfast with the Buyers" program, where buyers can meet with exhibitors for informal table discussions. The breakfast will take place June 26 as a prelude to the opening of the show, which will run from June 26 to 28 at the Salt Palace Convention Center."Many of us on the non-vendor side of the

SFS '97 to Open With Breakfast

Super Floral Show, to be held here this June, will open with a special "Breakfast with the Buyers" program, where buyers can meet with exhibitors for informal table discussions. The breakfast will take place June 26 as a prelude to the opening of the show, which will run from June 26 to 28 at the Salt Palace Convention Center.

"Many of us on the non-vendor side of the Super Floral Show have no idea what it takes to put a function of this magnitude together, or simply take for granted the magical wonderland that we enter," said Jill Auman, buyer for Publix Supermarkets, Lakeland, Fla., commenting on the program.

"Exhibitors dedicate an enormous amount of time, talent, revenue and energy to create the incredible display of product that makes up the Super Floral Show."

Auman, who is on the SFS committee, said buyers can use the time to thank exhibitors as well.

"Perhaps it's time we buyers let all of the SFS exhibitors know how much we appreciate them," she said.

The SFS plans to seat two or three buyers from different companies at assigned tables, where they can discuss floral programs with exhibitors who join them for breakfast.

Pavich Debuts Organic Offerings

TERRA BELLA, Calif. -- Pavich Family Farms said it will make 12 varieties of fresh organic grapes available for the 1997 grape season, which begins June 1.

Pavich, the world's largest grower and shipper of organic table grapes, offers price look-up-coded grapes that are certified by the California Certified Organic Farmers, the grower-shipper said.

"Grapes serve as a solid anchor for any retail organic section," said Tonya Pavich, marketing manager for Pavich, in a statement. "Well-planned advertising, publicity and other promotions will not only bolster the sales of organic grapes, but will enhance the sales of other organically grown produce as well."

This year's supply of Pavich, Red Mountain and Normandie brand grapes will be grown and shipped through Pavich's operations in Dateland, Ariz.; Harquahala, Ariz.; and California's San Joaquin Valley.

Varieties available during 1997 will include perlettes, flame seedless, Thompson seedless, black beauties, maroo, black seedless, crimson seedless, ruby seedless, autumn seedless, emperor and red globes. Pavich grows 60 varieties of premium organic fruits, vegetables and nuts.

PMA Releases Training Tool

NEWARK, Del. -- The Produce Marketing Association here, in conjunction with Cornell University, Ithaca, N.Y., has released "Produce Management and Operations," a training tool designed to help supermarket produce managers realize the produce department's potential as a profit center.

The self-study program, which costs $75, includes a manual and workbook. It features information on the fresh-produce marketing system; important industry trends, such as eating for health; market segmentation; the importance of customer service; department organization and management; produce promotions and display techniques; 200 fruits, vegetables and herbs; and detailed nutrition information.

"This program introduces the basics for successful produce retailing in today's market, from merchandising and display of fresh produce to keeping the department clean, to delivering outstanding customer service," said Ted Campbell, corporate produce director at Supervalu, Minneapolis.

"The know-how you need to run a produce department efficiently and profitably is covered in detail," Campbell added. A program manual is also available for $49.95.