Luigino's Forms Telemarket Unit
here has formed a telemarketing division to market its frozen entrees to supermarket delis.
The company, a processor and packer of frozen entrees, has been selling its three entree lines -- Michelina's brand Italian selections, Michelina's International Recipes and Yu Sing Chinese entrees -- to supermarket frozen food departments since 1990.
"We see great growth potential through the deli or food service departments of the supermarket. And since we're already in there with our frozen products, we felt this was a good route to take," a Luigino's spokesman said.
The telemarketing division, will be headed by David Ahlgren, who has been director of research and development for Paulucci International, the parent company of Luigino's, here for nearly 30 years.
As R&D director for Paulucci International, Ahlgren was instrumental in the development of products for Chun King Corp., Northland Foods and Jeno's, companies then owned by Paulucci International.
In his new post, Ahlgren is responsible for the development of additional food service products as well as supervising a telemarketing team here that will solicit business with supermarket delis and other food service outlets nationally. He reports to James F. Kostal, executive vice president of sales and marketing.
Hobart Returning Output to U.S.
TROY, Ohio -- Hobart Corp. has implemented a decision to bring production of its equipment back to the United States from the Far East with the introduction of its new AmeriScale electronic calculating scale.
"We've learned that through proper design and development, we can produce equipment more cost-effectively here than we can in the Far East, where we had been having much of our equipment manufactured in the last few years," said Bob Schuller, product line director of Hobart's weigh/wrap division.
The AmeriScale is to be offered at less than half the price of a similar model Hobart had previously manufactured overseas.
A simple calculating scale, the AmeriScale is designed for small operations that don't use a scanner, Schuller said.
The company expects to be producing all its equipment in the United States within another year, he said. Hobart is a leading supplier of food equipment for the retail and food service industries.