News Watch

SUPERFRESH DEBUTS IN DOWNTOWN BALTIMORE BALTIMORE SuperFresh, a division of Montvale, N.J.-based A&P, last week opened a new location here. The 11,000-square-foot store, located at the revamped Charles Plaza at Charles and Saratoga streets in the city center section, represents a new investment in the city. A&P said the store, which sports the new SuperFresh logo, includes a selection of goods tailored

SUPERFRESH DEBUTS IN DOWNTOWN BALTIMORE

BALTIMORE — SuperFresh, a division of Montvale, N.J.-based A&P, last week opened a new location here. The 11,000-square-foot store, located at the revamped Charles Plaza at Charles and Saratoga streets in the city center section, represents a new investment in the city. A&P said the store, which sports the new SuperFresh logo, includes a selection of goods tailored to the local community.

DOLLAR GENERAL LAUNCHES BRANDED AD CAMPAIGN

GOODLETSVILLE, Tenn. — A new television and radio advertising campaign launched recently by Dollar General here highlights the chain's “everyday appeal” as well as its breadth of brand-name goods, a company official said in a statement. Created by the Detroit-based agency JWT, the “I Need” campaign is expected to promote a companywide seasonal clearance sale, but it “also establishes a foundation for a positive, ownable brand message that adds value to the retailer,” JWT said in a statement.

PENN TRAFFIC LENDERS AGREE TO CREDIT AMENDMENTS

SYRACUSE, N.Y. — Penn Traffic Co. said last week that its lenders have agreed to extend the deadline for it to deliver audited financial statements until June 30. Lenders also agreed to waive a requirement that Penn Traffic provide audited 2005 financial figures, and to extend a period during which Penn Traffic must pay prepayment premiums to its lenders to Jan. 13, 2008.

GMA AND FPA: TOGETHER AT LAST IN THE NEW YEAR

WASHINGTON — The Grocery Manufacturers Association and the Food Products Association officially became the GMA/FPA last week, as their long-anticipated merger became effective Jan. 1. “The association now boasts an impressive portfolio of services,” said Cal Dooley, the combined group's new president and CEO, in a letter on the GMA/FPA website. A merged GMA and FPA gives members access to FPA's chemical and food safety research labs as well as enabling them to leverage GMA's supply chain efficiency initiatives.