BELLEVUE, Wash. -- Quality Food Centers here has introduced a new line of milk by Baker Valley Farms, a regional family-owned dairy.
Farms, The Fresh Milk," read the headline of the ad, which ran in a local newspaper. The ad went on to outline the high quality of the product and its source, as well as the procedures that go into every step through distribution:
"Our milk is chilled at each family farm and kept frosty-cold on its short journey to our modern dairy.
"As part of our Three-step Quality Assurance program, we temperature check every delivery at each store."
According to the ad, QFC also unconditionally guarantees customer satisfaction, and has "hand picked" the Baker Valley family of dairy farmers because of their shared "commitment to providing you with the highest-quality milk."