ALEXANDRIA, Va. -- Coordinated by the Snack Food Association here, and the National Potato Promotion Board, Denver, the theme of this year's National Snack Food Month was "Snacks. The Universal Stars."
nacking occasion of the year -- through last month. February is a traditionally slow period for salty snack sales.
For this year's promotion, the SFA asked every member company to build and enter at least one National Snack Food Month display in the association's Routing for Dollars display contest. Route salespeople with the best displays win cash prizes. The winners will be announced late this month or in April.