PACKAGING AFFECTS BRAND LOYALTY, STUDY SHOWS

WILMINGTON, Del. -- Nearly three-quarters of U.S. consumers (72%) are willing to pay more for food and beverage packaging that guarantees freshness, according to a new survey by DuPont. S. consumers (60%) ranked taste or freshness as the most important factor when purchasing food."The survey confirms that aspects beyond price and convenience -- namely freshness and taste -- are key deciding factors

WILMINGTON, Del. -- Nearly three-quarters of U.S. consumers (72%) are willing to pay more for food and beverage packaging that guarantees freshness, according to a new survey by DuPont.

S. consumers (60%) ranked taste or freshness as the most important factor when purchasing food.

"The survey confirms that aspects beyond price and convenience -- namely freshness and taste -- are key deciding factors among U.S. consumers," said Donna Visioli of DuPont Packaging & Industrial Polymers.

The consumer survey, sponsored by DuPont and conducted by Ipsos Public Affairs, queried 1,172 U.S. consumers.

U.S. consumers were also questioned about their experience with inferior packaging of food. One-third of respondents (31%) recalled an experience when they had to discard food items because of inferior packaging. At the same time, three out of four consumers (77%) said that an experience with inferior packaging would impact their decision to buy the same product again.

"Our findings show that faulty or mediocre packaging impacts brand loyalty," Visioli said.

When asked about a recent experience with spoiled food, 32% recalled an instance within the past two weeks when they purchased food that was not fresh. Regarding the types of food being discarded because of spoilage, the top four foods cited include fresh vegetables, salad bags (58%); fresh fruits (49%); breads (48%); and milk, yogurt and cheese (29%).