POPAI COMPLETES REPORT

WASHINGTON -- In-store advertising generates incremental sales increases of up to 27%, according to "In-Store Advertising Becomes a Measured Medium," a study by Point-of-Purchase Advertising International and the Advertising Research Federation.

WASHINGTON -- In-store advertising generates incremental sales increases of up to 27%, according to "In-Store Advertising Becomes a Measured Medium," a study by Point-of-Purchase Advertising International and the Advertising Research Federation.