WHAT A HULK
CITY, Calif. -- Universal Pictures here will release a DVD marketing program on June 3 to support "The Incredible Hulk: Original Television Premiere." The release is timed to get fans pumped for the new Hulk movie release in theaters on June 20. The DVD will include a free movie mail-in rebate, good only when accompanied by a ticket stub from the new film. A national media campaign will be used on behalf of the DVD that will include television, radio and Internet advertising. Promotional spots will air during the Sci-Fi Channel's "Making of the Hulk" special during the week of June 15. In addition, there will be spots in the 200,000 Del Rey "The Hulk" e-books.
INTUITION IN CONCERT
MILFORD, Conn. -- Schick here will tie its new Intuition razor into a concert event this month. On May 10, "Intuition Day," the brand will host Intuitionfest 2003 in New York's Central Park to celebrate the product launch. There will be a sweepstakes for attendees that offers extra entries for every old razor handle turned in, as well as a concert by performer Jewel and others. The event will also feature demonstrations and activity tents, all themed on "intuition." The new razors shipped to retailers at the beginning of April, supported by a $75 million marketing campaign centered on the concept of intuition. National television, print advertising and sampling are part of the campaign.