e-Palmolive here is unveiling a new ironing aid product targeted toward the Hispanic community. Suavitel Perfect Press spray from Colgate-Palmolive here helps reduce wrinkles on clothes, which makes it a product with particularly strong appeal to Hispanics, according to demographic research. The launch will be supported with an advertising and promotional campaign, including sampling, in-store demonstrations, participation in Hispanic events and bilingual point-of-sale materials. "More and more consumers are looking for ways of doing things themselves at home to make their lives easier," said Francisco Munoz, general manager of U.S. fabric care. Suavitel debuts on store shelves in February.
'Bourne' in January
UNIVERSAL CITY, Calif. -- Universal Studios Home Video here will help consumers ID the release of "The Bourne Identity" on Jan. 21 with wide-ranging marketing initiatives that include television, radio and Internet advertising that are expected to generate more than 1 billion consumer impressions. Another release, "Blue Crush," will ride the promotional wave through a partnership with clothing brand Billabong. Universal will include Billabong postcards in each DVD and VHS cassette tape. These films "are a great way to start off their New Year's home entertainment viewing experience," said Craig Kornblau, president.
NEW YORK -- Soup brand Campbell's is stirring up a cookware brand promotion early next year at chains like Albertsons and A&P. The promotion, created by A. Aronson here, features two new stainless steel cookware sets, "Classic's Cookware" and "Cook's Choice." Each set includes a bonus 127-page Campbell's Classics Recipes cookbook along with a Campbell's coupon/recipe book. The sets range from $39.99 to $79.99. "Research shows for the past two years that cooking at home is increasing. People have less free time and are turning to fast, convenient and healthier home cooking," said Bruce Aronson, president of A. Aronson.