BUILDING THE FOUNDATION FOR A HIT
lans to release "Bob the Builder: Teamwork!" direct to video on July 29. The 45-minute video features four new animated stories -- Pilchard's Pets, Snowman Scoop, Lofty's Long Load and Dizzy the Sheepdog. Support for the release will include a free additional video containing two new episodes, packaged with Teamwork!, along with coupons, and print and online advertising in women's and parenting magazines. HIT will also have a mail-in offer for promotional tool toys on select Brach's Fruit Snacks, along with giving Teamwork! exposure on upcoming releases starring Barney, The Wiggles and Kipper. "Bob the Builder: Teamwork!" is available for pre-order, and retails for $14.99 VHS; $16.99 DVD.
COOL WATER, COOL DESIGN
OAKLAND, Calif. -- Tapping into the new trends-in-kitchen designs, Brita here recently released a new chrome faucet filter. The On Tap Faucet Filter in Chrome, available nationwide this summer, works the same as Brita's other designs by reducing chlorine, sediment and lead in 100 gallons of drinking water. The launch of the new chrome filter is being supported by a sweepstakes that will award one $25,000 "Dream Kitchen Makeover," as well as freestanding inserts, special coupon offers and online advertising. The system's price tag runs at $34.99; replacement filters retail for $19.99 for one and $34.99 for a two-pack.