-- A major marketing campaign will support the in-store rollout of its new Gillette for Women Passion Venus shaving system. The campaign, from the Gillette Co. here, will include television and print advertising, promotional events and in-store merchandising. The pink Passion Venus razors come with a suggested retail pricing of $7.99 to $8.99, including razor, storage compact and one additional cartridge. Four-packs of refill cartridges are also priced at $7.99 to $8.99. As part of the marketing push, Gillette sponsored Jeremy Scott's fashion show in Los Angeles at the beginning of April, which featured couture designs modeled by Christina Aguilera and other celebrities, all in "passion pink." Advertising spots, entitled "Joy Ride," will air during programs like "American Idol," "Friends" and "Gilmore Girls" beginning April 14 in the U.S. The commercials feature a group of young women cruising in a pink Cadillac to the sounds of a new rendition of "Venus," the Bananarama song. Print campaigns also debuted this month in magazines that included Glamour, Marie Claire and Allure.
JUICE AND VIDEO SOCCER
REDWOOD CITY, Calif. -- Langers Juice Co., City of Industry, Calif., has entered into a promotional partnership with Konami of America here for the World Soccer Winning Eleven 6 International video game for the Sony PlayStation 2. The promotion began this month with an invitation to consumers to enter a Langers-Winning Eleven 6 Sweepstakes on the Langers.com Web site. Awareness of the contest will be boosted by over 2 million Langers Juice bottles featuring the WE6 box shot and information about the sweepstakes giveaway. Langers Juice is available nationwide at supermarkets including Vons, Ralphs, Albertsons, Stater Bros., Jewel Osco, Smart & Final and others. WE6 retails for a suggested price of $39.99.