WEAVING A TALE
HOLLYWOOD, CALIF. — “Charlotte's Web” comes to life in the film adaptation, arriving on DVD tomorrow from Paramount Home Entertainment. Based on the best-selling children's paperback book, the movie, starring Dakota Fanning as Fern and Julia Roberts as Charlotte, generated more than $80 million at the box office. Paramount Home Entertainment here will launch a marketing campaign through the Easter holiday, including national print and television advertising, top-market radio promotions, a targeted online effort, in-store merchandisers and a comprehensive publicity effort targeting kids and moms. The DVD will be available for $19.95.
DALLAS — Kimberly-Clark is adding a new line of sun care products to its Huggies Little Swimmers line. The new products are the first extension of the brand and include three sunscreen lotions and a patented, self-adhesive UVB sun sensor geared to help detect and monitor children's exposure to ultraviolet B rays, which cause sunburn and are most commonly linked to skin cancer. All three lotions provide SPF 50 protection and are available in 7.5-ounce bottles. The rollout of the line will be supported with advertising, in-store promotions, freestanding inserts, public relations activities and online information at www.littleswimmers.com .
A DOCTOR'S TOUCH
NEW YORK — Dr. Miracle knows that to style hair well, it first needs to be healthy. With the new Dr. Miracle's Styling Meds collection, treatment and styling benefits for African American women's hair are complemented by the company's signature Thermalceutical Complex. The Thermalceutical Complex consists of amino acids, anti-inflammatories and antioxidants that treat the scalp and foster healthy hair. Each item is available for $7.99. To support the line, Dr. Miracle's is launching three new commercials, 15 seconds each, with vignettes from the company's hair care educator, Kathleen Johnson. The commercials air on BET and will run through the end of August 2007.