FACE CARE FOR MEN
Universal Group recently launched Old Spice High Endurance shaving and face care products for men. The line includes triple-blade razors, shave gels, pre-shave and after-shave products all designed to fulfill the hygiene needs of men. The launch will be supported by an on-pack promotion in August and September that will include a free Old Spice Red Zone deodorant with the High Endurance Shave System and Shave Gels. There is also a FSI scheduled for Sunday, Aug. 3, and again in the fourth quarter that will offer a "freebate." Coupons, club programs and introductory pricing will additionally back the items.
GREAT GAMES GIVEAWAY
MINNEAPOLIS -- General Mills is offering consumers one of five Atari family CD-ROM games on specially marked packages of cereal in their Great Games Giveaway. The games -- Monopoly, Scrabble, Candy Land, Operation and Backyard Baseball -- will be available in Cheerios, Honey Nut Cheerios, Cinnamon Toast Crunch, Reese's Puffs and Golden Grahams. In addition to the games, General Mills is releasing a limited-edition Monopoly-themed cereal, a sweetened whole-wheat, rice and marshmallow combination that has an SRP of $2.49. To support the CD-ROMs and the new cereal, General Mills is also packaging different Atari CD-ROM games and mail-in rebates on or near specially marked packages of Pop Secret, Bugles, Gardetto's, Chex Mix, Old El Paso, Pillsbury, Totino's and Betty Crocker.
RIDING WITH PROMOTIONS
BURBANK, Calif. -- Warner Home Video here will release "The Saddle Club: The First Adventure," the second installment of the horse-loving series, nationally on Aug. 26. Based on the No. 1 best-selling horse book series for kids, the release will be supported by a media campaign targeted at girls age 6 to 11 and their parents. Television ads are scheduled to run on Nickelodeon, Cartoon Network, ABC Family and Discovery Kids. Print ads are scheduled to run in Disney Adventures, Nickelodeon, Girl's Life and Young Rider. Online banner ads are scheduled to run on Barbie.com, Nick.com and Yahooligans.