PRODUCTS & PROMOTIONS: BEST EVER AWARD...DISNEY COOKBOOK

BEST EVER AWARD, Ill. -- Blue Skies Media here won an award from iParentingmedia.com for the first release in its new direct-to-video and DVD series called "MYBFF" ("My Best Friend Forever"). The first release, "Best Ever Sleepover!", will be released Feb. 10 with a suggested retail price of $12.95 for VHS and $14.95 for DVD. The video features games, tricks and recipes aimed at preteen girls, and

BEST EVER AWARD

, Ill. -- Blue Skies Media here won an award from iParentingmedia.com for the first release in its new direct-to-video and DVD series called "MYBFF" ("My Best Friend Forever"). The first release, "Best Ever Sleepover!", will be released Feb. 10 with a suggested retail price of $12.95 for VHS and $14.95 for DVD. The video features games, tricks and recipes aimed at preteen girls, and comes with a free how-to guide that has instructions and supplies for each activity on the video. Three more titles in the series -- "Best Ever Sleepover! Vol. 2," "Best Ever Music Video" and "Best Ever Fashion Show!" -- will be released in 2004. Future titles include "Best Ever Beauty Spa!" and "Best Ever Room Makeover."

DISNEY COOKBOOK

LINDEN, N.J. -- For any shopper who has ever wondered what kind of cake Mickey Mouse favors, Colavita USA here and Disney Publishing Worldwide, New York, have a book to answer that question and many others. The two companies have teamed up to release a new recipe book entitled, "Disney Recipes: From Animation to Inspiration." The included recipes are inspired by the ones Disney characters prepare or taste in their movies. As the sponsor of "Disney Recipes," Colavita gets exclusive rights to use Disney characters in marketing and merchandising programs for its line of products, which includes olive oil and pasta. The brand will use tag lines such as, "Add a Little Magic to Every Meal with Disney and Colavita." Currently, Colavita is offering a free recipe booklet called "Cook with Passion" featuring recipes from the cookbook. Colavita will also sponsor special events, cross-merchandising initiatives, on-pack recipes advertising the book, and point-of-purchase displays for supermarkets and specialty food stores.