PRODUCTS & PROMOTIONS: FRAGRANT AND PRACTICAL...ENERGIZING COLLECTIBLE...THRILL RIDE

FRAGRANT AND PRACTICAL. -- By forming a connection between distinct aromas and performing a lifestyle task, AromaPatches from Healthwave here are designed as constant reminders for positive achievement. Each of the four AromaPatches products emits a mild aroma from a small, round patch worn either on the hand, wrist or upper chest. The current product lineup includes Dietary Management patches, for

FRAGRANT AND PRACTICAL

. -- By forming a connection between distinct aromas and performing a lifestyle task, AromaPatches from Healthwave here are designed as constant reminders for positive achievement. Each of the four AromaPatches products emits a mild aroma from a small, round patch worn either on the hand, wrist or upper chest. The current product lineup includes Dietary Management patches, for $15.95 as well as Energy, Stress Relief and Sleep Therapy patches for $7.95. The promotional campaign includes placement in newspapers, Web sites and various national consumer magazines.

ENERGIZING COLLECTIBLE

ST. LOUIS -- Energizer is offering consumers a collectible snow globe celebrating the theatrical release this December of the movie version of "The Chronicles of Narnia: The Lion, The Witch and The Wardrobe" from Walt Disney Pictures, Burbank, Calif., and Walden Media, Los Angeles. The snow globe offer, packaged with Energizer Max AA eight-packs, features the central character and hero of the tale, Aslan the lion, and is exclusive to Energizer. The free snow globe offer can be found in stores now on specially marked displays reading, "Discover the Magic. Feel the Power." The motion picture adaptation of C.S. Lewis' literary classic is set for release Dec. 9.

THRILL RIDE

GLENDALE, Calif. -- Taking off Jan. 10, filmmaker Wes Craven of the "Scream" trilogy and "Nightmare On Elm Street," delivers the $58 million box office thriller "Red Eye" to DVD. From DreamWorks Home Entertainment, Red Eye stars Rachel McAdams of "The Notebook" and "Wedding Crashers" as a woman who, on an overnight flight to Miami, comes face-to-face with terror in the form of a character played by Cillian Murphy of "Batman Begins." The "Red Eye" DVD features bonus materials including "The Making of Red Eye," a behind-the-scenes look at how the production team reconfigured different airplanes to make the set. The release will be supported by a national television advertising campaign, an aggressive online effort, radio promotions, a national publicity campaign and cross trailering on upcoming releases from DreamWorks Home Entertainment and Universal Studios Home Entertainment, Universal City, Calif. "Red Eye" will be available for $19.95.