- The Gillette Co. has launched M3Power, a new battery-powered razor, with a marketing push featuring celebrities, heavy media advertising and free "Power Songs" from Circuit City's MusicNow online music service. While hip-hop mogul Sean "P. Diddy" Combs shaved with the product in New York, Boston Red Sox outfielder Johnny Damon shaved the off-season growth that some dubbed a "caveman" look in return for a charitable donation. The media campaign includes television and print, emphasizing the "revolutionary" nature of the product with "micro-power technology," the company said. In the MusicNow promotion, consumers who go to a Gillette Web site -- www.gillettem3power.com/music -- and enter a valid e-mail address will receive a code that will enable the download of any three songs until June 18.
CINCINNATI -- In an effort to discover the next Noxzema Girl, Procter & Gamble's Noxzema brand and the Ford Models agency, New York, have announced three finalists in the Noxzema Girl Search. To determine the winner, consumers can log onto www.Noxzema.com to learn about each finalist and cast their vote. Besides appearing in a national Noxzema advertising campaign, the winner will receive a one-year, $25,000 Ford modeling contract, an appearance in a Noxzema Girl Search ad in the September issue of Cosmopolitan, and a walk-on role on the soap opera "As the World Turns." The voting will continue until June 14.
Big Shark Attack
GLENDALE, Calif. -- In support of the DreamWorks computer animated film, "Shark Tale," due in theaters Oct. 1, DreamWorks Consumer Products has lined up a wide array of cross-promotional partners. Beginning in August, the program is intended to reach audiences in every age group, DreamWorks said. It will be one of Coca-Cola's largest entertainment promotional collaborations to date, targeting the entire family: Coke aimed at teens; Minute Maid and Hi-C for mothers of younger children; Krispy Kreme's first-ever extensive film promotion; Great Clips' first-ever movie promotion; DreamWorks ninth partnership with Burger King; and General Mills with "Shark Tale" brand cereal and fruit snacks. In addition, there will be national and spot television, radio, public relations and print campaigns, Internet, in-store POS and national freestanding inserts.
TOP 5 SUPERMARKET SELL-THROUGH TITLES
Rank, Last Week: Title (Weeks Out), Studio, DVD Retail
1, N: Scary Movie 3; Buena Vista; $29.95
2, 1: The Last Samurai (1); Universal; $26.98
3, N: Friends: Series Finale; Warner; $28.95
4, 3: Big Fish (2); Columbia; $28.95
5, 3: Shrek 3-D (2); DreamWorks; $29.98
N = New
As of May 16, 2004 This chart, tailored for the supermarket video market, is based on information taken from more than 1,000 supermarket rental locations serviced by Ingram Entertainment, La Vergne, Tenn.