REDEEMING VALUES

The coupon distribution battle is heating up as retailers and manufacturers seek to promote products in the most efficient and cost-effective manner. Freestanding inserts, with their low cost, remain the dominant distribution vehicle. But more targeted systems are commanding increased attention. Below is a listing of what industry sources say are some of the key benefits of various couponing systems:ale:

The coupon distribution battle is heating up as retailers and manufacturers seek to promote products in the most efficient and cost-effective manner. Freestanding inserts, with their low cost, remain the dominant distribution vehicle. But more targeted systems are commanding increased attention. Below is a listing of what industry sources say are some of the key benefits of various couponing systems:

ale: Automatically issues specific coupons targeted to individual customers at the checkout, based on actual shopping purchases. Achieves high redemption rates.

Handouts/ Sampling: Generates high level of customer interest and store excitement. Allows shoppers to sample new items and receive a coupon. Succeeds in driving sales.