RETAILERS DETAIL RESULTS OF STRONG YULE SEASON

The final tallies are in and supermarkets have concluded it was truly a green Christmas season as far as sales were concerned, according to SN surveys.tables, fruit baskets and platters. Deli sales got a boost from increased demand for party trays, holiday boxes and baskets. (For more on Fresh Foods, see Page 15.)In the grocery aisles, traditional holiday items remained best sellers. Not surprisingly,

The final tallies are in and supermarkets have concluded it was truly a green Christmas season as far as sales were concerned, according to SN surveys.

tables, fruit baskets and platters. Deli sales got a boost from increased demand for party trays, holiday boxes and baskets. (For more on Fresh Foods, see Page 15.)

In the grocery aisles, traditional holiday items remained best sellers. Not surprisingly, retailers with the most impressive results in the category seemed to be those who conducted strong promotional, advertising, merchandising and training programs. (For more on the Center Store, see Page 25.)

Some retailers told SN that Christmas 1994 was the best selling season that health and beauty care, general merchandise and video have seen in many years.

(For more on those areas, see Page 31.)