THE SN LIST: CUSTOMER-RESPECT RATING OF RETAIL WEB SITES

Food- and drug-related Web sites, ranked by customer perception of treatmentERTSONS.COM: 7.81) (tie) KMART.COM: 7.81) (tie) WALGREEN.COM: 7.82) WALMART.COM: 7.23) CVS.COM: 7.14) COSTCO.COM: 7.05) LONGS.COM: 6.95) (tie) RITEAID.COM: 6.96) BJS.COM: 6.87) KROGER.COM: 6.78) TARGET.COM: 6.79) PUBLIX.COM: 6.410) DOLLARGENERAL.COM: 6.411) (tie) PATHMARK.COM: 5.811) (tie) WINNDIXIE.COM: 5.812) SAFEWAY.COM:

Food- and drug-related Web sites, ranked by customer perception of treatment

ERTSONS.COM: 7.8

1) (tie) KMART.COM: 7.8

1) (tie) WALGREEN.COM: 7.8

2) WALMART.COM: 7.2

3) CVS.COM: 7.1

4) COSTCO.COM: 7.0

5) LONGS.COM: 6.9

5) (tie) RITEAID.COM: 6.9

6) BJS.COM: 6.8

7) KROGER.COM: 6.7

8) TARGET.COM: 6.7

9) PUBLIX.COM: 6.4

10) DOLLARGENERAL.COM: 6.4

11) (tie) PATHMARK.COM: 5.8

11) (tie) WINNDIXIE.COM: 5.8

12) SAFEWAY.COM: 5.3

Source: The Customer Respect Group, Spring 2004 Online Customer Respect Study of 52 retailers.

*On a zero-to-10 scale, based on composite of Web site's simplicity, responsiveness, privacy, attitude, transparency and principles.