THE SN LIST: TOP BENEFITS OF RFID SEEN BY CONSUMERS

Ranking of most important potential benefits offered by radio frequency identification1) FASTER RECOVERY OF STOLEN ITEMS7168502) IMPROVED CAR ANTI-THEFT CAPABILITIES7067523) CONSUMER SAVINGS DUE TO DECREASED COSTS6664N/A4) IMPROVED SECURITY OF PRESCRIPTION DRUGS625530tie 5) FASTER, MORE RELIABLE PRODUCT RECALLS626342tie 5) IMPROVED FOOD SAFETY/QUALITY6263426) IMPROVED PRICE ACCURACY6161297) FASTER

Ranking of most important potential benefits offered by radio frequency identification

1) FASTER RECOVERY OF STOLEN ITEMS

71

68

50

2) IMPROVED CAR ANTI-THEFT CAPABILITIES

70

67

52

3) CONSUMER SAVINGS DUE TO DECREASED COSTS

66

64

N/A

4) IMPROVED SECURITY OF PRESCRIPTION DRUGS

62

55

30

tie 5) FASTER, MORE RELIABLE PRODUCT RECALLS

62

63

42

tie 5) IMPROVED FOOD SAFETY/QUALITY

62

63

42

6) IMPROVED PRICE ACCURACY

61

61

29

7) FASTER CHECKOUT

58

60

30

8) REDUCED PRODUCT COUNTERFEITING

56

53

30

9) INSTANT ACCESS TO MORE PRODUCT INFO

50

45

26

10) REDUCED OUT-OF-STOCKS

49

45

19

11) INSTANT ACCESS TO PRODUCT AVAILABILITY INFO

46

45

21

12) INCREASED ACCESS TO MORE PRODUCTS

44

41

19

13) INSTANT RECOGNITION OF PREFERENCES

41

36

22

14) IN-AISLE COMPANION PRODUCT SUGGESTIONS

28

24

18

* Percentage of consumers saying "extremely important"

** Percentage saying they would buy RFID-enabled product to get this benefit

*** Percentage saying they would consider paying more for RFID-enabled product

Source: "RFID and Consumers: Understanding Their Mindset," based on a survey of more than 1,000 U.S. consumers conducted in October 2003 by Cap Gemini Ernst & Young with SmartRevenue