THE SN LIST: TOP BENEFITS OF RFID SEEN BY CONSUMERS

Ranking of most important potential benefits offered by radio frequency identificationR RECOVERY OF STOLEN ITEMS: 71; 68; 502) IMPROVED CAR ANTI-THEFT CAPABILITIES: 70; 67; 523) CONSUMER SAVINGS DUE TO DECREASED COSTS: 66; 64; N/A4) IMPROVED SECURITY OF PRESCRIPTION DRUGS: 65; 61; 385) FASTER, MORE RELIABLE PRODUCT RECALLS: 62; 55; 305(tie) IMPROVED FOOD SAFETY/QUALITY: 62; 63; 426) IMPROVED PRICE

Ranking of most important potential benefits offered by radio frequency identification

R RECOVERY OF STOLEN ITEMS: 71; 68; 50

2) IMPROVED CAR ANTI-THEFT CAPABILITIES: 70; 67; 52

3) CONSUMER SAVINGS DUE TO DECREASED COSTS: 66; 64; N/A

4) IMPROVED SECURITY OF PRESCRIPTION DRUGS: 65; 61; 38

5) FASTER, MORE RELIABLE PRODUCT RECALLS: 62; 55; 30

5(tie) IMPROVED FOOD SAFETY/QUALITY: 62; 63; 42

6) IMPROVED PRICE ACCURACY: 61; 61; 29

7) FASTER CHECKOUT: 58; 60; 30

8) REDUCED PRODUCT COUNTERFEITING: 56; 53; 30

9) INSTANT ACCESS TO MORE PRODUCT INFO: 50; 45; 26

10) REDUCED OUT-OF-STOCKS: 49; 40; 19

* Percentage of consumers saying "extremely important" ** Percentage saying they would buy RFID-enabled product to get this benefit *** Percentage saying they would consider paying more for RFID-enabled product

Source: "RFID and Consumers: Understanding Their Mindset," based on a survey of more than 1,000 U.S. consumers conducted in October 2003 by Cap Gemini Ernst & Young with SmartRevenue