STOCK-OUTS' SALES IMPACT ON 10 CATEGORIES

RANK & Categoryuy Item at Another Store, Do Not Purchase Item & Total)Other Action (Delay Purchase, Substitute Same Brand & Substitute Different Brand)1) Cosmetics43%, +15% & 58%22%, 12% & 8%2) Diapers41%, +7% & 48%11%, 20% & 21%3) Coffee29%, +17% & 46%21%, 13% & 20%4) Salted Snacks21%, +25% & 46%9%, 20% & 25%5) Feminine Hygiene38%, +6% & 44%11%, 26% & 19%6) Toothpaste35%, +9% & 44%17%, 22% & 17%7)

RANK & Category

uy Item at Another Store, Do Not Purchase Item & Total)

Other Action (Delay Purchase, Substitute Same Brand & Substitute Different Brand)

1) Cosmetics

43%, +15% & 58%

22%, 12% & 8%

2) Diapers

41%, +7% & 48%

11%, 20% & 21%

3) Coffee

29%, +17% & 46%

21%, 13% & 20%

4) Salted Snacks

21%, +25% & 46%

9%, 20% & 25%

5) Feminine Hygiene

38%, +6% & 44%

11%, 26% & 19%

6) Toothpaste

35%, +9% & 44%

17%, 22% & 17%

7) Pet Food

35%, +8% & 43%

21%, 20% & 16%

8) Shampoo

32%, +10% & 42%

21%, 19% & 18%

9) Laundry

32%, +9% & 41%

19%, 20% & 20%

10) Paper Towels

21%+12% & 33%

17%, 18% & 32%

Source: Retail Out-of-Stocks: A Worldwide Examination of Extent, Causes and Consumer Responses, sponsored by CIES, the Food Business Forum; Food Marketing Institute and Grocery Manufacturers of America