SUPERHEROES JOIN MILK CAMPAIGN

ROSEMONT, Ill. -- Dairy Management Inc. has announced that Batman and Superman, both creations of Burbank, Calif.-based DC Comics, will wear milk mustaches as part of a year-long promotional alliance with DMI and the Milk Processor Education program. Print ads featuring the Caped Crusader with a chocolate milk mustache broke in late March in several national youth-oriented magazines, including Sports

ROSEMONT, Ill. -- Dairy Management Inc. has announced that Batman and Superman, both creations of Burbank, Calif.-based DC Comics, will wear milk mustaches as part of a year-long promotional alliance with DMI and the Milk Processor Education program. Print ads featuring the Caped Crusader with a chocolate milk mustache broke in late March in several national youth-oriented magazines, including Sports Illustrated for Kids, Electronic Gaming Monthly and Skateboard Magazine. Superman will appear in the same publications beginning in this month. Similarly, DC Comics' kid and teen comic books will also run the images. Future aspects of the promotion include a special-issue superheroes magazine distributed free with the purchase of two gallons of milk, according to DMI officials familiar with the campaign.

eef-industry customers to track orders and assists in inventory management. The site, www.nationalbeef.com, also links meat buyers and merchandisers to federal daily livestock reports, commodity futures, weather and other business information, according to officials with the value-added processing company, owned by Farmland and U.S. Premium Beef, both producer-owned cooperatives.

Yogurt Group Petitions FDA

McLEAN, Va. -- The National Yogurt Association, based here, petitioned the Food and Drug Administration to clarify and amend the standard of identity for yogurt in hopes of boosting consumer confidence in its products. The NYA seeks a clarification of what it calls "incomplete and unclear standards which provide consumers with little confidence and manufacturers with little guidance as to how to properly meet them." They propose a more complete standard that identifies yogurt as a food that contains a minimum level of live and active cultures, and includes full fat, lowfat and nonfat yogurts. The petition also addresses acidity, homogenization/pasteurization, standard dairy ingredients, optional ingredients, nomenclature and conforming changes to the cultured milk standard.