SUPERTARGETS WILL OFFER TUPPERWARE PRODUCTS

MINNEAPOLIS -- Tupperware Corp. in Orlando, Fla., will begin offering some of its products in all 62 SuperTarget stores in October, the company said last week. The company, which traditionally generates most of its sales through at-home parties, is looking for additional grocery outlets to display its food-storage containers and other plasticwares.in-store retail exposure.The SuperTarget stores, which

MINNEAPOLIS -- Tupperware Corp. in Orlando, Fla., will begin offering some of its products in all 62 SuperTarget stores in October, the company said last week. The company, which traditionally generates most of its sales through at-home parties, is looking for additional grocery outlets to display its food-storage containers and other plasticwares.

in-store retail exposure.

The SuperTarget stores, which were selected because of their grocery component, will be staffed by independent Tupperware sales consultants who will offer recipe ideas and product information to shoppers. The sales associates will receive a reduced commission on any sales rung up at the register, and they will also try to recruit consumers to attend and host at-home parties, Poteshman said.

Target will receive an undisclosed percentage of the sales. The stores will offer about 40 to 50 Tupperware products.