SUPPLIER SHARE

Following is a look at suppliers by the percentage of their total sales at Wal-Mart. The retailer is said to be seeking a level of marketing support that mirrors that percentage. Clorox 26% Alberto-Culver 24% Church & Dwight 22% Kellogg 20% General Mills 19% ConAgra Foods 17% Kraft 16% Campbell Soup 16% Treehouse Foods 15% Procter & Gamble 15% Kimberly-Clark 14% PepsiCo 12% Dr Pepper/Snapple Group

Following is a look at suppliers by the percentage of their total sales at Wal-Mart. The retailer is said to be seeking a level of marketing support that mirrors that percentage.

Clorox 26%
Alberto-Culver 24%
Church & Dwight 22%
Kellogg 20%
General Mills 19%
ConAgra Foods 17%
Kraft 16%
Campbell Soup 16%
Treehouse Foods 15%
Procter & Gamble 15%
Kimberly-Clark 14%
PepsiCo 12%
Dr Pepper/Snapple Group 11%
Heinz 10%
Pepsi Americas 10%
Pepsi Bottling Group 10%
Sara Lee 10%
Coca-Cola Enterprises 9%

SOURCE: JP Morgan from company reports