Benefits abound when retailers put signature items to work in their bakery departments. According to the Private Label Manufacturers Association, New York, here are just a few of the many positives that a signature bakery program can bring:
Fortify a brand identity that's exclusive to your stores, one that conveys a message to customers about freshness, quality and variety.
Create new opportunities for cross merchandising and suggestive selling that benefits other departments.
It's an ideal way to complement and showcase your store brand in fresh foods and reinforce the commitment to quality that it represents.
The signature bakery will be a destination in itself and create more shopping trips to the store.
Suppliers will have a better understanding of how their products fit and, therefore, they can develop programs in support of your bakery's identity.