ON TAP AT THE CONFERENCE

Highlights of this year's Floral Marketing Association Conference and Super Floral Show, set to run Thursday through Saturday in Phoenix, include a "New Ideas Breakfast," moderated by Richard Glauser, floral merchandiser at Seaway Food Town, Maumee, Ohio, and Pamela Smith, formerly with Schnuck Markets and now director of marketing at Nature's Flowers, St. Louis.The Thursday morning session will focus

Highlights of this year's Floral Marketing Association Conference and Super Floral Show, set to run Thursday through Saturday in Phoenix, include a "New Ideas Breakfast," moderated by Richard Glauser, floral merchandiser at Seaway Food Town, Maumee, Ohio, and Pamela Smith, formerly with Schnuck Markets and now director of marketing at Nature's Flowers, St. Louis.

The Thursday morning session will focus on trends in nonholiday merchandising of floral products.

The exposition floor of the Super Floral Show will feature more than 300 exhibiting companies.

Friday evening, FMA will hold a dinner dance and present the Floral Marketer of the Year award.

Saturday morning's general session will feature presentations on topics important to supermarket floral executives, said Terry Humfeld, FMA's director of floral programs.

"The whole idea is to look at the issues that are making consumers tick," Humfeld said. "We realized that color has a huge impact on how consumers behave in the marketplace. We'll first look at color trends and then how we might use those trends to our benefit. The final part of the program will be on how business can cope with change."