UKROP'S, MIDWEST PAYMENT IN CREDIT/DEBIT SERVICE PACT

RICHMOND, Va. -- Ukrop's Super Markets here has signed a credit and debit merchant processing contract with Midwest Payment Systems, Cincinnati.Ukrop's has offered debit and credit services for two years, said Julie Leatherman, controller. The retailer signed with MPS in October after its first debit/credit processor was sold."MPS offered a very competitive price for the services we were looking for,"

RICHMOND, Va. -- Ukrop's Super Markets here has signed a credit and debit merchant processing contract with Midwest Payment Systems, Cincinnati.

Ukrop's has offered debit and credit services for two years, said Julie Leatherman, controller. The retailer signed with MPS in October after its first debit/credit processor was sold.

"MPS offered a very competitive price for the services we were looking for," said Leatherman.

Customers choosing to pay via debit cards can swipe their bank card at the point of sale and enter their personal identification number. The payment amount is deducted from the customer's bank account. Leatherman notes that such systems are quicker than check processing.

Ukrop's focuses more on debit than on credit-card transactions. All of its 24 stores accept debit payments, and 7.5% of Ukrop's customers pay via this method, said Leatherman.

Credit-card payments are available at floral and pharmacy departments, and only at the stores with those departments.

MPS is a subsidiary of Fifth Third Bank, headquartered in Cincinnati. It processes more than 1.7 billion automated-teller-machine and point-of-sale transactions annually for more than 1,100 financial institutions and 25,000 merchants worldwide.