Blockbuster, American Airlines In Cross Promotion
Fort Worth, Tex., have entered into a marketing agreement involving the two companies loyalty programs: American's AAdvantage and Blockbuster Rewards.
Blockbuster Reward members will have the chance to win one of 35 flights for two on American with each rental or purchase at participating stores until Sept. 14. Customers who join the program will earn 250 AAdvantage miles. AA members will be able to exchange frequent flyer miles for Blockbuster Gift Cards or Rewards.
"Teaming up these two industry-leading companies will provide a significant value," said Jim Notaricola, executive vice president and chief marketing office at Blockbuster.
Blowout Video Gets New Financing
PORTLAND, Ore. -- Blowout Video, a wholly-owned subsidiary of Rentrak Corp., here, has received a $3 million line of credit financing from a privately held investment company. Blowout operates five stores selling new and used videocassettes and DVDs. It is a different company from the one that formerly ran leased-space video departments in supermarkets.
Blowout plans to use the proceeds to open additional retail stores and to develop and market its Web site, www.blowoutvideo.com. The company also announced two other Internet deals. An alliance with Video Pipeline will enable customers to preview a tape before they buy it from Blowout. A second deal with Video Pipeline involving its CollegeClub.com Web site will allow college students to buy videos from Blowout.
"We are very pleased to have received the necessary financing to fuel our expansion," said Peter Balner, Blowout's president and chief executive.