MINNEAPOLIS -- Interstate Bakeries Corp. here has launched a multimillion-dollar ad campaign highlighting the nutritional fortification of its popular Wonder brand white bread. The campaign will feature Professor Wonder, the familiar spokes-character. The new offering involves two spots: the first promotes the fact that Wonder Bread now has 200% more calcium than regular enriched bread. The second spot highlights Wonder Bread as a good source of folic acid.
g enzymes, designed to dissolve quickly at the beginning of the wash cycle. The tablet eliminates the measuring, mess and waste associated with other laundry products, according to a company press release.
It will be supported by TV and print advertising, as well as by the Internet and promotional special events. Wisk Dual Action Tablets will be available in 30-, 60- and 90-washload packages.
Tasters Select Best Tuna Line
SAN FRANCISCO -- A panel of executive chefs here voted Chicken of the Sea the best tasting tuna in a recent blind taste test of all major brands of canned tuna.
The national judging was coordinated by the American Tasting Institute, a 14-year-old organization that conducts judging of American consumer and food-service products.
Kellogg Salutes Olympics 2000
BATTLE CREEK, Mich. -- Kellogg's new USA Olympic Rice Krispies Toasted Rice Cereal with Red and Blue Stars are now available on shelves for a limited time. On the box, consumers can find recipes for such goodies as Team USA Bars and Pole Vault Triple Treaters.
The company also features Olympic athletes on specially marked boxes of Kellogg's Frosted Flakes and Kellogg's Crispix. The commemorative boxes include a free mail-in offer for a limited-edition Kellogg's U.S. Olympic Team Sports watch.
Twinings Offers Tea Tin Line
PARAMUS, N.J. -- R. Twinings & Co. Ltd. has introduced the Twinings' New Classic Tin Line. The tins carry the same traditional Twinings blends, like Earl Grey, English Breakfast, Lemon Scented and Pekoe, with innovative new designs. The collection is presented in a snap tight lid, ensuring freshness and longevity. The new wide mouth opening makes it easy to dispense tea with a spoon or tea scoop.