MONTVALE, N.J. — A&P  here and West Des Moines, Iowa-based Hy-Vee  had a number of stores celebrating the Whole Grain Council ’s first National Whole Grains Sampling Day, April 4 — either on the day itself or during the week. So did other large chains and smaller independents.
Until recently, the Boston-based Council had concentrated on the food-service arena to help promote whole grain products, especially during Whole Grains Month in September. But this year, officials contacted supermarkets and their suppliers to encourage them to sample whole grains on the 4th or as near as they could schedule sampling.
“The response we got was great,” Cynthia Harriman, The Council’s director of food and nutrition strategies, told SN. “We’ll definitely make this an annual event on the first Wednesday in April.
To read more about retailers’ Whole Grains sampling events, see "Retailers Participate in Whole Grains Sampling Day" here  and in the April 9 issue of Supermarket News.