SN Social [1]

Customers claim Fresh & Easy not living up to its name

Fresh & Easy’s transition to new ownership has not been going smoothly, based on comments to its Facebook page [3]. In the past few weeks, the retailer has been inundated with complaints over new pricing policies and perceived declines in quality standards.

The company has made an effort to explain changes to customers by replying to many of the negative comments. Fresh & Easy also recently announced updated procedures for fresh departments in an effort to decrease the amount of time products spend on the shelves.

Still, many customers aren’t convinced. Some offer tales of being unable to find fresh produce, while others lament the lack of coupons.

At the same time, there are those who defend Fresh & Easy.

Regardless of what’s actually happening in stores, it’s clear the retailer is fighting an uphill battle to convince customers it is changing for the better.