Some shoppers love their double coupons. They love them so much that they can barely fathom a double-couponless world. If that world existed, surely it would be grey and joyless and rain all the time.
Well, the dark times have come, at least for Kroger shoppers in certain parts of the country. Houston, Southern California, Cincinnati and Mid-Atlantic states all had dropped the coupons over the last two years .
Dillons got rid of double coupons in August  and regional papers are reporting that Kroger is dropping double coupons in Georgia, South Carolina, Alabama, Kentucky, southern Indiana and southern Illinois stores on September 22.
Instead, Kroger says it will be lowering prices thousands of products across the store.
And there are several angry customers out there.
@Kroger  offers substandard products and service, mainly in poor communities. And they are doing away with double coupons. So I'm out.— Mister Atlanta (@misteratlanta) September 10, 2013 
But the customer fire — which burned so strong at the beginning of the double coupon loss — seems to be waning.
While certain shoppers are indeed still passionate about preserving double coupons, there weren’t nearly as many comments on Facebook and Twitter as I’d anticipated after Kroger announced the newest round of double coupon eliminations.
September 9, 2013 
@kroger  Very anti-customer for you to be dropping double coupons. Way to stick it to your loyal customers. #BadCompanyTactics 
— Marty (@CoachEgghead) September 8, 2013 
In fact, I noticed that the Bring Back Doubles Facebook page only has 1,388 “likes,” which sounds like a lot until you compare it to the 602,977 “likes” Kroger’s regular Facebook page has.
Plus, with Kroger’s more than 2,400 locations, that’s less than one dissatisfied customer per store.
In the end, Kroger is bound to lose a few customers over double coupons, but it seems the great majority has moved on.