The pressure is on. What started out as a one-day celebration of the Earth and its limited resources has become Earth Week . The difference of six days allows everyone more time to tout the progress they’ve made in promoting greener living.
For food retailers, that includes way they operate (greener buildings, energy conservation and things like that), as well as help their customers lead more environmentally friendly lives (recycling bags , using energy-efficient light bulbs or purchasing organic food items).
In typical form, Wegmans Food Markets  — considered a leader in many areas of the supermarket industry — is hosting Earth Day events that exemplify the way retailers want to be seen on the issue of the environment.
“As customers shop, they’ll see, touch, taste and learn how the three ‘R’s’ of environmentalism — Reduce, Reuse, Recycle — are shaping the way Wegmans does business, and they’ll discover easy ways their own families can make more sustainable choices at home,” the Rochester, N.Y.-based chain said in a statement.
As it reaches middle age, Earth Week is also becoming a bit crochety. Grist , the environmental news website, has been promoting its “Screw Earth Day!” campaign, arguing that the situation requires more than a single feel-good afternoon. “One day is for amateurs,” says Chip Giller, the website’s founder and CEO.
If that exhortation wasn't enough, we also received a list of 10 Things Not to Do on Earth Day, including “Don’t use too much shampoo/soap/lotion/make-up/gel/perfume” and “Don’t leave the water running when you brush your teeth.”
So, you’re either in or you’re out. Which is it gonna be?
(Photo courtesy of Erin Nicole Johnson)