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Going Greek

Going Greek

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For an accurate representation of just how popular Greek yogurt is right now, look at the picture to the right. It was taken outside the booth belonging to Chobani [4], one of the fastest-growing brands on the market, and as you can see, it was something of a party. It’s a funny thing that Greek yogurt has taken off the way it has. It has a distinct, gamey taste to it. The first time I tried it, I have to admit, I hated it. But natural and organic consumers have adventurous palates, and so they’re willing to get behind items that, at first blush, might seem strange or off-putting (see: kefir). Major yogurt manufacturers have taken notice, and have bought up a couple of these start-up companies. The popular Brown Cow [5] brand just unveiled its Greek yogurt line, touting a new tag line that speaks for itself and for consumers, too: “We’re Going Greek”.