VIDEO: Kings Stretches Logistics with Local Produce Program

VIDEO: Kings Stretches Logistics with Local Produce Program

Kings Food Markets [4] has introduced a new local produce merchandising scheme that promises customers fresh fruits and vegetables within 24 hours of harvest. Working with its primary distrubutor and a non-profit farm cooperative, the 24-store independent retailer is showing the rest of the industry how the conventional supply chain can be adapted to accommodate this special initiative.

CLICK HERE [5] to view our screencast describing the program.