Dollar Dining: Shoppers Purchase Consumables at Dollar Stores

More than one in five primary household shoppers purchased consumables at a dollar store in the past month. Have you purchased food from a dollar store in the past month? Yes 23.9% No 76.1% How would you describe that/these shopping trips? Grocery stock-up trip 14.6% Grocery fill-in trip 21.3% You purchased food while shopping for general merchandise 64% Are you turning to dollar stores more often

More than one in five primary household shoppers purchased consumables at a dollar store in the past month.

Have you purchased food from a dollar store in the past month?

Yes 23.9%
No 76.1%

How would you describe that/these shopping trips?

Grocery stock-up trip 14.6%
Grocery fill-in trip 21.3%
You purchased food while shopping for general merchandise 64%

Are you turning to dollar stores more often now than you did in the past because of the poor economy?

Yes, I am shopping more often at dollar stores to help manage costs 41.4%
Yes, I am shopping more often at dollar stores, but it's not because of the poor economy 10%
No, I'm not shopping more often at dollar stores 19.2%
I am making the same number of trips to the dollar stores as I did in the past 29.3%

SOURCE: TNS Retail Forward ShopperScape October poll of 4,000 primary household shoppers