Supermarkets are riding the craft beer high and using off-premise licenses to serve obscure drafts at in-store growler stations. Sourced from nearby microbrewers, fresh drafts are brought from grain to growler in as little as two weeks.
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Related Story: Untapped Potential: Retailers Dabble in the Draft Beer Space
Captions by Julie Gallagher
Shoppers can’t try before they buy at “The Growler Station Express” at Price Chopper’s Slinglerlands, N.Y., store, but an iPad equipped with the Beer Wizard app helps them make selections based on style preferences and food pairings. (Photo courtesy of Price Chopper)</p>
<p>(Left) Price Chopper shoppers can choose a 2-liter plastic bottle for no surcharge, or reusable glass growlers in 32- or 64-ounces for $4 and $5, respectively. Fills range from $8.99 to $17.99 depending on style and quantity. (Right) Many of the brews Price Chopper has on tap are seasonal. It recently transitioned to Matt Brewing Co.’s Saranac White Ale after running through its supply of Saranac Pumpkin Ale. (Photos courtesy of Price Chopper)</p>
Piggly Wiggly Carolina Co. serves local selections from Holy City Brewing and innovative crafts from farther away. Rogue’s Voodoo Maple Bacon Ale, fashioned after doughnuts made in the world-famous Voodoo Doughnut shops in Portland, Ore., is one of the more inventive brews. (Photo Courtesy of Piggly Wiggly Carolina Co.)</p>
Pittsburgh-based East End Brewing Co. is a draft-only operation without the space or equipment to bottle its beer. But it found its way into retail nonetheless, via the Beer & Brau bar at Whole Foods’ Wexford, Pa., store. (Photo Courtesy of East End Brewing Co.)</p>
Duane Reade introduced its first Brew York City growler bar in its Williamsburg, Brooklyn, drug store on Bedford Avenue. “We were thinking of a trendy, hipster-type concept to put into our Brooklyn store,” said Jackie Burrell, director of merchandising. “I developed the concept and Mike DeFazio, vice president of store concepts, created the design.” (Photo Courtesy of Duane Reade)</p>
Brew York City crafts are neighborhood-centric and include beer from Brooklyn Brewery. (Photo Courtesy of Duane Reade)</p>