Hy-Vee Heats Up Beer Brand With Bonfire

WEST DES MOINES, Iowa — Hy-Vee Food Stores [2] has expanded its private-label craft beer line with a new flavor.

Bonfire Marzen Ale is the latest flavor under the Baraboo Brewing Co. brand.

Combining toasted caramel malts, German hops and a smoky undertone, Bonfire is being bottled now, and will be on store shelves soon, according to the Hy-Vee Facebook page.

Bonfire will join three other flavors: Red Granite Lager, Lumberjack IPA and Woodpecker Wheat.

Read more: Hy-Vee Crafts Seasonal Beer Plan [3]

All three were introduced in July. Next up for the line will be a winter brew followed by a beer combining spring and summer styles. 

Baraboo is produced by Stevens Point Brewery, Stevens Point, Wis.

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