New Private-Label Brands at Food Lion

The rollout of the Smart Option and Taste of Inspirations brands is part of a new three-tiered private-label approach at Food Lion.

SALISBURY, N.C. — The rollout of the Smart Option and Taste of Inspirations brands is part of a new three-tiered private-label approach at Food Lion. Over the past year, the Delhaize Group U.S. subsidiary has been working to increase private-brand penetration. As part of that initiative, it’s been developing a three-tiered program that includes value, national-brand equivalent (NBE) and premium private labels. The company currently carries NBE items under various banner names, and is now rolling out Smart Option, a value brand, and Taste of Inspirations, premium. “We are really excited about this new three-tiered approach with our private brands,” said David Yandow, private-brand manager. “We really want to use our brands to drive loyalty.” Food Lion also has created category brands that target specific segments throughout the store, including Nature’s Place, a natural and organic brand; Healthy Accents, health and beauty care; and Home 360, general merchandise.

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