PepsiCo to Explain Aquafina’s Source

PepsiCo has agreed to spell out “Public Water Source” on its Aquafina label, according to watchdog group Corporate Accountability International. CAI said the change comes in response to its “Think Outside the Bottle” campaign, which challenged Aquafina’s label images of snow-capped mountains and certain packaging statements, saying they imply that the source of Aquafina is mountain spring water.

PURCHASE, N.Y. — PepsiCo has agreed to spell out “Public Water Source” on its Aquafina label, according to watchdog group Corporate Accountability International. CAI said the change comes in response to its “Think Outside the Bottle” campaign, which challenged Aquafina’s label images of snow-capped mountains and certain packaging statements, saying they imply that the source of Aquafina is mountain spring water. “Pepsi’s response to the Think Outside the Bottle campaign is an important first step,” said Gigi Kellett, Think Outside the Bottle campaign director. “Concerns about the bottled water industry, and increasing corporate control of water, are growing across the country.” A PepsiCo. spokeswoman said the move was a “reasonable thing to do” in terms of clarifying the water's source, according to a published report. PepsiCo was unavailable for further comment.

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