Price Chopper Signs Up Savers

SCHENECTADY, N.Y. — Price Chopper Supermarkets reports as of last week almost 7,800 shoppers had registered for SavingStar, a national paperless grocery coupon service launched in April. Heidi Reale, Price Chopper's director of marketing and consumer insights, told SN the chain continues to evaluate the service, but the initial growth is extremely promising. Early last month, Price Chopper became the

SCHENECTADY, N.Y. β€” Price Chopper Supermarkets [4] reports as of last week almost 7,800 shoppers had registered for SavingStar, a national paperless grocery coupon service launched in April.

Heidi Reale, Price Chopper's director of marketing and consumer insights, told SN the chain continues to evaluate the service, but β€œthe initial growth is extremely promising.”

Early last month, Price Chopper became the first retailer to offer a coupon for a private-label product via SavingStar β€” $1 off Central Market Classics ice cream. The redemption rate was about 12%, said Reale.

SavingStar, based in Waltham, Mass., announced last week that it has 500,000 consumers registered to use the service at more than 100 supermarket and drug store chains operating over 24,000 stores.

Shoppers find national-brand coupons at www.savingstar.com [5], which last week featured 36 coupons offering $33 in total savings. Manufacturers pay SavingStar 50 cents per redeemed coupon; retailers are not charged to be in the program.

Shoppers download the offers to their loyalty card and redeem them at the checkout, with the savings added to a SavingStar account. Once at least $5 is accumulated, funds can be transferred to a bank or PayPal account, an Amazon gift card or the American Forests charity.