Safeway Makes Over Private-Label Coffee Line

Safeway has revamped its private-label coffee line. There are now new flavors and packaging.

PLEASANTON, Calif. — Safeway here has revamped its private-label coffee line. There are now new flavors and packaging. The Safeway Select line includes house blend, Costa Rica, Sumatra and breakfast blend. A 10- to 12-ounce bag of ground or whole bean sells for $5.99; bulk, $6.99 a pound.

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