Ukrop’s Promotes New Specialty Line

Ukrop’s Super Markets customers who purchase any two “Joe’s Market by Ukrop’s” products with their loyalty card through Dec. 29 are automatically entered into a contest to win a weekend getaway.

RICHMOND, Va. — Ukrop’s Super Markets customers who purchase any two “Joe’s Market by Ukrop’s” products with their loyalty card through Dec. 29 are automatically entered into a contest to win a weekend getaway. The promotion kicked off here on Monday. Introduced several months ago, Joe’s Market is a new gourmet private-label line. New items introduced for the holidays include peanuts, flavored syrups and dessert sauces. Named after Ukrop’s founder, Joseph Ukrop, the line was launched in conjunction with Joe’s Market, a new Ukrop’s store concept featuring gourmet and natural foods.

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